Why buy property in Tunbridge Wells?

Royal Tunbridge Wells is one of the most popular places to live in the South East of England because it offers the best of all worlds. It’s close enough to London that people can commute and visit, but far enough away that residents can escape the hustle and bustle easily.

That mix of city access and countryside calm makes it an extremely desirable place to live – and a great location to buy UK property.

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Why invest in Tunbridge Wells?

8.1%

Annual house price growth (Land Registry Q1 2024)

8.6%

Annual rental growth (ONS Q1 2025)

£15bn

Regional GDP (Invest West Kent)

11m

Tourists in the region per year (Invest West Kent)

PROPERTY IN Tunbridge Wells

Tunbridge Wells Housing Market

Royal Tunbridge Wells is home to just over 115,000 people according to the Office for National Statistics, and competition for the best homes is always fierce.

This is a place where the quality of a property is the priority. There is not an overall shortage of homes, but there is a lack of available high end accommodation. That makes luxury developments with good links to in demand parts of town a great investment for any buyer.

House prices are up 8.1% and rents are up 8.6% in the last year as of Q1 2025, with more growth to come - making this a great time to buy property in Tunbridge Wells.

Economy and job growth in Tunbridge Wells

Tunbridge Wells is at the heart of the West Kent economic area and is home to more than half the regional population. That makes it an important economic centre, as do the town’s superb train links to London.

The regional economy performs well according to figures from Invest West Kent:

£15bn GDP
£64,333 GVA average per job
19,000 businesses
11 million visitors per year
Just 2.2% unemployment

This is a wealthy area where the economy is strong. Jobs are of a high quality in the West Kent region, and unemployment is low. Tunbridge Wells is at the heart of it all and is the driver for the region.

Even better, the economy is still growing. The latest data from the Office for National Statistics shows that the employment rate in Tunbridge Wells is growing annually and is higher than the average for the whole South East of England.

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Regeneration

Tunbridge Wells already has everything that people want and need. In many ways, it’s an idyllic town. However, there is still more regeneration projects underway to make it an even more attractive place to live and work.

Town Centre Plan

The biggest change to Tunbridge Wells in a generation is underway as the Town Centre Plan 2040 takes shape. In the next 15 years, the Plan seeks to transform the historic spa town with:

New spaces for markets and cultural events
Multi-functional spaces for the day and night time economy
More tree planting to enhance biodiversity
Art, walking and audio trails
New play spaces for families
Redevelopment of underused commercial buildings
Improved public walking and cycling paths
Electric vehicle charging points
Cycle storage facilities

…and much more that will go to towards making the town an even more desirable place to live, a more efficient home for businesses, and a more attractive tourist destination.

Royal Victoria Place

The Royal Victoria Place Shopping Centre in the heart of Tunbridge Wells was recently bought by the Borough Council for more than £8m. They have moved quickly to put a regeneration plan in place that will upgrade the centre, and the town along with it.

The key objectives are:

To fill empty shopping units
Re-establish a food court area
Improve leisure facilities.

The council said in May: "The expert view is there is potential to fill vacant units and drive-up occupancy and footfall, and the tenant mix could be rebalanced away from retail towards a greater leisure offer.”